The first * U.S.A. fragrance is a game of contrasts: warm, woodsy notes and an unexpected freshness that conjure up the line’s relaxed attitude and its unmistakable masculinity. The bottle has a vintage look with a spring-loaded cap inspired by antique beer bottles and a topper reminiscent of an old subway token. For the ad campaign, a hand with six fingers makes a peace sign, a Varvatos signature. The line reads “A new fragrance for your sixth sense.”
“This new fragrance is about taking a risk, pushing the walls out and doing something a little different,” says John.