About
John Varvatos

John Varvatos is a brand that occupies a unique place in the landscape of American design. It unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock 'n' roll sensibility. Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire lifestyle that includes belts, bags, footwear, eyewear, limited edition watches, luxury skincare and fragrances, as well as the younger, edgier John Varvatos Star USA collection and Converse by John Varvatos.

JUNE 2000

Launch of
John Varvatos Collection

2000

July 2000

CFDA Perry Ellis Award

September 2000

Opening of
First Store in Soho

JUNE 2001

CFDA Menswear
Designer of the Year

2001

SEPTEMBER 2001

Launch of Converse
by John Varvatos

NOVEMBER 2002

First Annual
Stuart House Benefit

2002 - 2004

MARCH 2004

Launch of
John Varvatos
Fragrances

March 2005

Start of
Music Campaigns

February 2006

Launch of
John Varvatos
U.S.A.

2005 - 2007

JUNE 2005

CFDA
Menswear
Designer of
the Year

DECEMBER 2007

GQ Magazine
Designer of the Year

2008 - 2009

APRIL 2009

Launch of Sirius XM
Radio Show

APRIL 2008

Opening of
Bowery NYC Store

SEPTEMBER 2010

John Varvatos
10th Anniversary

2011 - 2012

SEPTEMBER 2011

Launch of the
U.S.A. Fragrance

AUGUST 2012

Launch of U.S.A.
Boys Collection