John Varvatos Fall 2010 Runway Show, Milan Italy

February 14th, 2010 | Posted By John | Comments (1) | Categories News

Ahhh... Milan - the food, the wine, the women... wait a minute that's why I got into fashion but that's not how it really is!! I hit the ground running when I landed in Milan to prepare for my show. Not only is there barely any wine to be had... I barely see the light of day, let alone the Duomo. Needless to say, it's an electric and dizzying experience as my team works to make every look from the Collection just right. And, just like most things... the planning is long and arduous... however, the event... only minutes!! It's insanity at its best, but what an adrenaline rush!


Line ‘em up and knock ‘em down….we’re figuring out the run of show here...who goes where and when.IMG_0060



My motto… God is in the details. A final tweak before he hits the runway.
_VAR3697

You are nothing without a great pair of shades………see what I mean?
_VAR3733

Me working….and this guy – just hanging. That’s what I should’ve been…a male model. I bet you he’s had both wine and women and its only mid-afternoon!
_VAR3749



And we’re off…..


JV_runway_01



After 36 looks…the models take their final walk down the runway and I catch my breath, but only for a moment…its back to the showroom for interviews and appointments…no rest for the weary!
JV_runway_02

One Response to “John Varvatos Fall 2010 Runway Show, Milan Italy”

  1. assad says:

    I loved this show and I wish I could have been there! Your style is truly remarkable!

Leave a Reply