The Beat

Cheap Trick will be performing a special set at John Varvatos Bowery NYC to celebrate the 35th anniversary of their legendary show in Budokan, Japan. The band will be performing the exact set from the Budokan show including hits such as "I Want You to Want Me," "Ain't That a Shame," "Surrender" and more.

Watch the show at Livestream on April 28 at 8pm EST....

Vintage Trouble perform "Blues Hand Me Down" from their album "The Bomb Shelter Sessions" at John Varvatos Bowery NYC for the 5th Anniversary concert.

Check out more of their music here...

Sign up and receive a download of the track "When My Train Pulls In" from Gary Clark Jr.'s acclaimed debut album "Black and Blu."

View the Spring/Summer 2013 campaign featuring Jimmy Page & Gary Clark Jr.

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John Varvatos joins Detroit rock icon Iggy Pop in the new Chrysler commercial "Unboxing" to promote the 2013 Chrysler 300C John Varvatos Limited Edition as part of the "Imported From Detroit" campaign. The commercial showcases the vehicle - a limited edition run of 2,000 which become available this spring - being delivered to John Varvatos' Bowery NYC store where Iggy & John are there awaiting.

Find out more at  Chrysler...

John Varvatos is proud to present the second Heartbreaker Banquet on March 14, 2013. The event, which is held at Willie Nelson's ranch in Texas, is the ultimate refuge in the midst of SXSW. This year's performers include Jim James, Michael Kiwanuka, Shovels & Rope, Phosphorescent, The Mastersons, Shakey Graves and many more.

Find out more  here...

John Varvatos celebrated the 10th Annual Stuart House Benefit, presented by Chrysler, at his Los Angeles boutique. The event, hosted by Jennifer Garner & Ben Affleck, took over Melrose Avenue at Robertson at the heart of West Hollywood and raised over $900,000 for Stuart House - UCLA's internationally recognized model program serving sexually abused children. The event's emcee, Bill Belamy, hosted the live auction followed by a performance by Steven Tyler & Joe Perry of Aerosmith with special guest Slash....

John Varvatos returns to NBC's reality competition series "Fashion Star" as a celebrity mentor. Season 2 will resume the search for the next big brand in fashion. During each episode, viewers will have the chance to immediately purchase the winning designs showcased on the episode through the retail partners Macy's, Saks Fifth Avenue and Express. John is joined by co-mentors Jessica Simpson, Nicole Richie along with host Louise Roe.

Shop John's looks from the show here...

John Varvatos welcomes men's groomer John Allan's to San Francisco. The JA's Razor Club location, located on the 2nd floor of the John Varvatos boutique, will provide the signature grooming experience the brand is renowned for. Services include "The Legend": A 45 minute service consisting of a massaging shampoo and conditioning treatment, precision haircut by a JA stylist, manicure, cooling hair rinse, steaming hot towel, free radical facial cleanse, hair styling and a shoe shine. Additional services,...

Phosphorescent perform "Song For Zula" from their upcoming album "Muchacho" at the John Varvatos Bowery NYC store for the Bowery Live concert series.

Check out more of their music here...

Motor City native John Varvatos has partnered with Chrysler to design a limited edition series of Chrysler 300C vehicles. The vehicles seamlessly combine the masculine John Varvatos aesthetic with the power and performance of Chrysler.

The designs of the cars incorporate signature John Varvatos elements:

- The seats match the rich leather of  jackets

- The dashboard mirrors the face of  timepieces

- The metal trims are inspired by the titanium bottle accents of  fragrances

Find out more at  Chrysler...

The London Souls and Andrew Watt perform at the John Varvatos Bowery NYC store for the Bowery Live concert series.

Check out more of their music  here...

For the holiday season John Varvatos has partnered with The Patron Spirits Company to design a limited edition bottle stopper for the Patrón Anejo Tequila. This marks the first time the iconic bottle receives a new design element. The bottle stopper, made of metal and adorned with the Patron bee, is in the shape of a guitar head as nod to John Varvatos' passion for music. The limited edition gift box with the Patron Anejo Tequila and the bottle ...

The Wallflowers perform "Love Is A Country" from their new album "Glad All Over" at John Varvatos Bowery NYC as part of the Bowery Live concert series. The show was broadcast live on Sirius XM Radio.

Check out their new album  here...

John Varvatos and Converse celebrated the launch of The Weapon with a special performance by Black Rebel Motorcycle Club and DJ Q-Tip at John Varvatos Bowery NYC. Originally debuted in 1986, The Weapon is one of the most iconic designs in sneaker history. For Fall 2012, John Varvatos re-introduces The Weapon to a new generation of fans with new premium versions.

Shop  Converse by John Varvatos...

Brothers perform at the John Varvatos Bowery NYC store for the Bowery Live concert series.

Check out more of their music  here...

Paul Weller performs "When Your Garden's Overgrown" from his new album "Sonik Kicks" at John Varvatos Bowery NYC as part of the Bowery Live concert series.

View the Fall/Winter 2012 campaign featuring  Paul Weller & Miles Kane...

Meah Pace and The MAP Legends perform at the John Varvatos Bowery NYC store for the Bowery Live concert series.

Check out more of her music  here...

John Varvatos celebrated the 9th Annual Stuart House Benefit, presented by Chrysler, at his Los Angeles boutique. The event, hosted by Leslie Mann & Judd Apatow, took over Melrose Avenue at Robertson at the heart of West Hollywood and raised over $700,000 for Stuart House - UCLA's internationally recognized model program serving sexually abused children. The event's emcee, Bill Belamy, hosted the live auction and Dave Matthews gave a special acoustic performance. Among the guests were Steven Tyler, Zoe ...

The Mastersons perform at the John Varvatos Bowery NYC store for the Bowery Live concert series.

Check out more of their music  here...

Outernational featuring special guest Chad Smith of the Red Hot Chili Peppers perform at the John Varvatos Bowery NYC store for the Bowery Live concert series.

Check out more of their music  here...