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If the artisanal character of Provence was cast evenly over a sprawling metropolis, a fresh kind of elegance would emerge—a complex, yet effortless muse with edges both hard and soft. This very muse inspired John Varvatos to conjure the silhouettes and textures of his Spring 2017 collection. Dubbed “The Urban Romantic”, the lineup merges a consistent nod to old-world craftsmanship with a full spectrum of modern menswear cues.
The Urban Romantic dwells in the city, absorbing contemporary culture at every chance, but also reveals a softer side, inspired by heritage. These narratives play through in a progression from classic proportions and treatments to creative innovations. With this complex muse in mind, John Varvatos has delivered yet another collection that satisfies a modern range of aesthetics, traditions and emotions for the sophisticated, modern man.
To close out New York Fashion Week Men’s, John Varvatos held an exclusive post-runway after party in celebration of his new fragrance, Dark Rebel Rider. Held at Varvatos’ Bowery store, the night included a standout live performance by Tyler Bryant & The Shakedown. On hand to support the launch were musicians Machine Gun Kelly and Travis Mills, as well as actor Corey Hawkins and athlete/model Dale Moss.