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John Varvatos grew up in Detroit—the music melting pot of America—where Motown, rock 'n' roll, blues, jazz and punk melded together in an unforgettable period of music history. The creative spirit, electricity and edginess intrinsic in the personal style of Detroit's rock 'n' roll icons inspired John and influenced the evolution of his eclectic sensibility.
The time came for John to bring a piece of his luxury menswear empire back home to Detroit in the form of an epic store, inspired by the New York City Bowery location (formerly the legendary punk rock music mecca CBGBs). A capsule collection was launched in celebration featuring exclusive tees, a limited edition Marshall Woburn speaker, clothing, and accessories.
And then, naturally, a party to end all parties was thrown. Celebrities, rock stars, tastemakers and loyal customers witnessed a legendary performance by Alice Cooper and soaked in the cool, downtown venue vibe of the new store, outside which an entire city block was closed in preparation.
John Varvatos has officially made his mark on Detroit - one that will evolve and flourish with the city in the years to come. We invite you to be a part of the journey. Watch the video below and see this story unfold, and shop the exclusive Detroit collection below.