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Our JV ON TOUR series kicked off with the epic opening of our Moscow store at Crocus City, featuring a high-voltage performance by one of Russia’s legendary rock bands, Bi-2. The after party was star-studded and quite literally on fire, with pyrotechnics and fireworks that left the crowd in awe. During his stay in Moscow, JV himself spent 24 hours exploring off beat locales and penned a list of his favorites, from iconic architecture to rock star-founded dive bars. Now you can experience Moscow through his curated lens…
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