With the new Spring Summer 2016 season, John Varvatos salutes the rebel spirit. The new campaign rewrites the rules and thinks outside the band, to capture the soul of John Varvatos which centers on Rock as a way of life.
“Rock extends beyond a genre or a moment and embodies a lifestyle unlike any other. We salute individuality, authenticity, freedom and rebellion. Achieve greatness in your own way.” -John Varvatos