John Varvatos
OUR HERITAGE
Twenty-five years ago, John Varvatos launched in New York City, infusing luxury menswear with a rock 'n' roll edge revolutionizing the industry. From the very beginning, our philosophy has been rooted in artisanal craftsmanship, uniting time-honored design with modern innovation. This commitment has allowed us to evolve from a groundbreaking menswear label into a luxury lifestyle brand catering to the needs of the JV gentlemen from signature suiting, iconic leathers to footwear, accessories, and fragrances.
Our journey is marked by milestones celebrating our relentless pursuit of perfectly imperfect design excellence. With a debut collection earning the prestigious CFDA Perry Ellis Award for New Talent followed by two CFDA Menswear Designer of the Year awards, it was an unprecedented achievement in the industry. Our collaboration with Converse opened new doors, merging heritage craft with contemporary street culture, while our partnerships with legendary musicians like Ringo Starr, Iggy Pop, Alice Cooper, ZZ Top, and more cemented our place at the crossroads of fashion and rock legacy.
OUR CRAFT TODAY
Today, John Varvatos remains a beacon of modern American luxury. Our collections embody rebellious sophistication where premium fabrics meet contemporary silhouettes, where precision tailoring is infused with lived-in ease. Every piece is designed for the gentleman who defies convention and demands uncompromising quality. With an ever-growing portfolio that includes award-winning fragrances and thoughtfully designed accessories, we constantly evolve while staying true to the ethos that defines us: an unwavering dedication to craftsmanship, innovation, and the fearless spirit of rock ‘n’ roll.
LOOKING FORWARD
As we look to the future, JV will remain a haven for pushing boundaries — reimagining modern menswear while staying true to the authenticity that has defined us for over two decades. Continuing to forge new creative partnerships, explore sustainable craftsmanship, and expand our global presence, allowing the modern man to remain at the forefront of style and self-expression.
A legacy of artistry, attitude, and audacity continues to inspire the next generation of trailblazers. Building a global community remains central to our vision as we draw inspiration from craftsmen of all kinds and the visionaries shaping culture today. Our journey forward is driven by an unwavering passion for design and a dedication to the men who wear our creations — shaping a future where style and substance go hand in hand.
